Starwood Hotels & Resorts, Inc. (NYSE:HOT) today announced the launch of new family programs rolling out at more than 300 Le Méridien and Westin Hotels & Resorts around the world. In response to the growing global demand of family travel and their evolving needs, both programs reinvent the kids club concept, reimagine family experiences within the hotel and introduce more meaningful branded amenities for young travelers. With multigenerational family travel on the rise, the programs specifically cater to the new way modern families travel, with any combination of parents, aunts, uncles and grandparents traveling with children of all ages.

The Westin Family Kids Club is informed by the brand's Six Pillars of Well-being, featuring dedicated space for children to eat well, play well, feel well, work well, move well and sleep (or nap) well. The thoughtful design of the kids clubs was created with a focus on biophilia, which suggests that a connection to nature enhances well-being. The colors found in nature inspired the playful but sophisticated palette, creating a space that feels youthful and energetic. Meandering pathways guide kids to explore and learn, building on the idea that there are no straight lines in nature. The design also includes an extension of the brand's Vertical Garden, which allows kids to experience nature and gardening hands-on. Like Haven, Westin's design-driven lobby concept, the approach to The Westin Family Kids Club includes thoughtful zoning and elements designed to promote well-being as well as playing, relaxing and achieving.

“Gone are the days where children want to spend time surrounded by over-stuffed book shelves, plastic chairs and cartoon characters plastered on the wall,” said Erin Hoover, Vice President, Global Brand Design, Westin Hotels & Resorts."

Westin has taken special care to create spaces that are both good for the environment and healthy for younger guests. We consciously used responsibly sourced, recycled and low-impact materials with the goal to improve indoor air quality, encourage exposure to natural light and promote outdoor activity."