The Concept

An Effortless Space

Centered around F&B, the Sheraton public space experience is designed to appeal to both individuals and groups. Flexible enough to evolve throughout the day, the spaces can transition from public to private, or semi-public to semi-private. Adopting a “freedom in the framework” approach, we’ve used three key principles as the lenses through which to create spaces and concepts that deliver on the brand’s promise of Effortless Travel and enlightening experiences.

The Design Approach

Effortless Style

Spaces are seamless, with open volumes, thoughtful details and a new approach to color and pattern.

Aspirational Mindset

Sheraton Hotels is an iconic brand, so the approach to design must be aspirational.

Purposeful Design

Creating smart features and touch points reinforces the brand’s positioning and elevates the experience.

#01

Guestroom Floor Plan

The layout is designed to maximize openness and flexibility, reflecting a modern sensibility. A more custom, less prescriptive approach to design means that elements can be adapted to suit each unique space.

#02

Guestroom Zoning

Two zones accommodate modern lifestyles with a sense of openness and flexibility.

Dressing Area - Entry, closet and bath are combined into one seamless space.

Living Area - Flexible living space perfect for sleeping, dining, working and entertaining.

#03

Dressing Area

1. Dressing Alcove - All the hanging space you need for clothes, and a place to sit and dress.

2. Open Vanity - A space to prepare for your day and prep without a fogged mirror.

3. Private Shower Room - A spacious shower with modern fixtures.

#04

Living Area

4. Sleeping Area - A premium Sheraton sleep experience with a modern platform-style bed with ample outlets at the bedside.

5. Entertainment Area - Sleek wall-mounted TV, refreshments within easy reach, and additional space for your belongings

6. Flexible Work / Lounge - Customize the area for work, dining or lounging wih easily plug in devices

The Finished Concept

An effortless space that is seamless and thoughtful, balancing smart design with a premium experience. The layout is designed to maximize openness and flexibility, reflecting a modern sensibility. A more custom, less prescriptive approach to design means that elements can be adapted to suit each unique space.

Featured Iconic Properties

In the spirit of customization and local relevance seen through the lens of the Sheraton brand, these projects represent Sheraton’s transformation with best in class design.

Sheraton Grand London Park Lane

London, England

Sheraton Gateway Los Angeles Hotel

California, United States

Sheraton Grand Macao Hotel, Cotai Central

Cotai, Macau

Sheraton Grand Los Angeles

California, United States

Sheraton Huzhou Hot Spring Resort

Zhejiang, China

Sheraton Senggigi Beach Resort

West Nusa, Indonesia

Client Review

"Erin is a pleasure to work with, the consummate professional, open minded and willing to listen to and exchange ideas for the hotels while keeping an eye on Brand Standards." Ron Kollar / Chief Design Office / Tishman Hotel Corporation

The Project Overview

The Sheraton 2020 goal of Differentiating by Design challenged us to bring a fresh approach to the interior design direction for the brand. From inspiration to design development and prototypes to the final designs, take a look behind the scenes and see how it all came together.

  • Director | Erin Hoover
  • Managers | Robyn Kaminski, Zusheen Mustafa
  • Senior Designers | Joshua Camarena, Sarah Lounsbury, Alejandro Barrero Garcia