– Massimo Vignelli
As Vice President, Global Brand Design for Westin, Sheraton and Le Meridien Hotels & Resorts, Erin Hoover leads a design team responsible for providing design direction for the look and feel of Starwood’s full service brands. With Hoover, the creative team develops global design concepts for guestrooms, public spaces, brand partnerships, marketing events and other elements in the 3D space of these brands.
Discover More About Me
- Giorgio Armani
I was lucky enough to work for design icons Giorgio Armani and Diana Vreeland. They continue to be my inspiration: Mr. Armani for the absolute clarity and reductive brilliance of his aesthetic, and Mrs. Vreeland for her fearlessness, taste and eclectic personal vision. They have given me a standard of excellence that I aspire to with every project I undertake as a designer.
Discover MoreI’m passionate about creating concepts and strategy for design led brands, with a proven ability to lead collaborative teams and create exceptional projects. I’m experienced in creating and developing concepts for hospitality, retail, events and exhibits. I can see the big picture as well as the details that make a design unique, and I’m dedicated to delivering value as well as creative impact to partners and stakeholders.
Great design transcends industries. I’ve worked with a wide range of brands on projects that have inspired and challenged me as a designer.
We Found The ONE Reason Why Your Hotel Bed Is So Perfect.
"The all-white bed created this halo effect — people thought a room had been renovated, even if it was just the bed that had been changed,” Hoover explained. “It had a huge impact..."
Read Full ArticleGame Changers.
“A lot of other brands have latched onto the Westin look of soothing tones and inspiration from nature,” Hoover says. “It was starting to feel superficial, and perhaps not so ownable, so we wanted to put some distance between us and the competition. With biophilic design, we can dig a little deeper...”
Read Full ArticleWestin Hotels & Resorts Unveils New Nature-Inspired Public Space Concept.
"Ranging from 100 to 300 square feet, each Vertical Garden is custom-designed and integrates wall-mounted plant modules with infill panels of unique textured materials inspired by the interior architecture and the location’s regional identity."
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